AMC Launches Stubs A-List to Compete With MoviePass
AMC Theaters' war on MoviePass seemed to have reached a tenuous truce. Every bit it turns out, the theater chain was just biding its fourth dimension before launching a new AMC Stubs A-List programme to compete directly with the moving picture subscription service.
AMC announced Stubs A-List equally a new VIP tier of its AMC Stubs loyalty program, where moviegoers tin can see up to 3 AMC movies per calendar week for $19.95 plus tax. There'southward no carry-over from week to week, and so brand sure to schedule those three movies.
Conversely, the MoviePass unlimited programme is still cheaper at $9.99 per month to come across one moving-picture show a day, though the visitor has recently implemented toll-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film.
Stubs A-List costs more than and is of grade limited to AMC theaters, but AMC is taking straight aim at MoviePass with features like seeing multiple movies per day and echo visits to a pic you've already seen. Some other important differentiator: Stubs A-List members tin can book tickets online in accelerate, including reserved seating for those swanky recliner seat theaters, for up to iii movies at any 1 time.
Every bit whatever regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in accelerate, because your app needs to be within 100 yards of the theater to check in. This can make seeing popular movies during opening weekends difficult.
MoviePass and AMC have been at odds since presently after the movie subscription service announced its unlimited plan final summer. AMC initially explored legal means to stop MoviePass from working in its theaters, and among escalating animosity, MoviePass briefly stopped supporting AMC theaters in prime locations in major cities such as New York, Los Angeles, Boston, Chicago, and others.
Stubs A-List enrollment opens on June 26. AMC's announcement also took some more digs at MoviePass, stating "No waiting after enrollment and no special credit carte du jour to be carried, AMC Stubs A-List is web- and smartphone-based." MoviePass subscribers typically need to look a few weeks for their carte du jour to make it in the postal service.
AMC Stubs A-Listing includes all benefits of AMC's existing AMC Stubs Premiere rewards plan, including free popcorn and soda refills and upgrades, no online ticketing feeds, and rewards points. AMC is likewise waiving its normal $15 Premiere almanac fee for Stubs A-List members. It is worth noting that competing theater chains like Royal requite out their loyalty cards for free, while AMC Stubs is a paid program.
MoviePass has been dealing with substantial financial losses from subsidizing ticket costs, as well as competition from other new services like Sinemia. That didn't finish the company from firing back at AMC this forenoon over the latest salvo in their movie ticketing war:
Heard AMC Theaters jumped on lath the moving picture subscription railroad train. Twice the price for 1/4 the theater network and 60% fewer movies. Thanks for making the states look good AMC!
— MoviePass (@MoviePass) June xx, 2022
AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive program. We desire to make movies more accessible, they want more profit.
— MoviePass (@MoviePass) June 20, 2022
One affair is articulate: the war between AMC and MoviePass is far from over, as long as MoviePass can continue itself in business.
About Rob Marvin
Source: https://sea.pcmag.com/news/26944/amc-launches-stubs-a-list-to-compete-with-moviepass
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